Lions HC Dan Campbell gets pizza delivered with perfect Vikings showdown message

Dan Campbell has reached cult-level status in the Motor City.

The Detroit Lions head coach is beloved for his passionate and aggressive style, both on and off the field, and thanks to his wife Holly, fans have been given glimpses of his personal life, which started with him looking unrecognizable without a hat on date night, that make him somehow even more likable.

Whether it’s victory morning Starbucks runs with his teacup Yorkie purse dog Thelma (and a Catahoula Leopard dog named Bird), where Mrs. Campbell revealed his coffee order, or his adorable family in general, the 48-year-old viral speech machine is straight out of central casting for an NFL head coach.

Piper Campbell/Instagram

So with the looming showdown against their NFC North rival Minnesota Vikings for the NFC’s No. 1 seed, and all important bye, the Campbells got a little Dan-ism with their local pizza delivery.

Holly Campbell/Instagram

Written on the three pizza boxes: “One pride… Destroy the Vikings!!!… Biting kneecaps”

The Lions fanbase calls themselves “One Pride,” and it’s written on the inside collar of Detroit’s uniforms as a homage “in honor of our team’s passionate and frenzied fan base that packs Ford Field to create one of the most intimidating game day atmospheres in the NFL.”

Destroying the Vikings. That part is pretty obvious.

Holly Campbell/Instagram

And “biting kneecaps” is now the immortalized first speech from the fiery former player turned coach that at the time was mocked, but is now simply known as the the “Kneecap speech,” during which he said, “We’re going to bite a kneecap off.”

The 14-2 Lions vs. the 14-2 Vikings. The stuff of bulletin board pizza boxes material.