
The Buffalo Bills will take center stage in a new Hallmark Media holiday blockbuster film set to be released during the 2025 Christmas season.
In a video shared on the Hallmark Channel’s X/Twitter account, Buffalo Bills safety Damar Hamlin announced that the company and NFL have selected the AFC East club to be the focus of a 2025 Christmas film called “Holiday Touchdown: A Bills Love Story.”
Per the Bills’ official team website, “Holiday Touchdown: A Bills Love Story” will begin production later this year. The movie will be filmed in and around the Buffalo area, with locations including the football team’s home venue of Highmark Stadium.
Hallmark Chief Brand Officer Darren Abbott shared the following statement:
“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations. We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history.”
.@HamlinIsland from @BuffaloBills is here to give you an early Christmas present! Hallmark Media and @NFL are teaming up this year with the @BuffaloBills for an all new holiday movie #HolidayTouchdown: A Bills Love Story, part of #CountdownToChristmas 2025! 🎄 🏈 pic.twitter.com/ZazBm4aLEK
— Hallmark Channel (@hallmarkchannel) March 27, 2025
Hallmark Media released a film on the Kansas City Chiefs, “Holiday Touchdown: A Chiefs Love Story” in November. The film starred Hunter King, Ed Begley Jr., Tyler Hynes, Diedrich Bader and Megyn Price, with Chiefs’ cameos including Andy Reid, Mecole Hardman, George Karlaftis and Trey Smith.
2025 marks the final season for the Buffalo Bills at Highmark Stadium (their home since 1973) before they move into New Highmark Stadium in 2026. The new stadium is being built directly across from the current Highmark Stadium.
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