Packers Hire Frank Smith as Offensive Coordinator to Ease LaFleur’s Workload and Elevate Strategy

In a move aimed at improving offensive flexibility and reducing the play-calling burden on head coach Matt LaFleur, the Green Bay Packers have officially hired Frank Smith as their new Offensive Coordinator. Smith, who previously served as the Miami Dolphins’ OC, brings a wealth of experience in modern offensive schemes and player development.

A Strategic Shift for Green Bay

Since taking over in 2019, Matt LaFleur has called plays for the Packers’ offense while also handling his duties as head coach. While his system has seen success, the additional workload has been a point of discussion, particularly as the team transitions into the Jordan Love era. By bringing in Smith, LaFleur can delegate offensive coordination responsibilities, allowing him to focus more on overall team management.

Packers GM Brian Gutekunst highlighted the importance of this hire:

“Frank is one of the brightest offensive minds in the game today. His ability to scheme dynamic offenses while tailoring playbooks to player strengths is exactly what we need as we continue to evolve.”

Why Frank Smith?

Smith has built a reputation as one of the NFL’s most innovative offensive coaches. During his time with Miami, he helped construct one of the league’s most explosive units, maximizing the talents of Tua Tagovailoa, Tyreek Hill, and Jaylen Waddle. His expertise in RPO (Run-Pass Option) concepts, motion-heavy schemes, and adaptive play-calling aligns perfectly with the Packers’ vision for Jordan Love and the offense.

Additionally, Smith is known for his work with offensive linemen, having previously been an offensive line coach. This will be a major boost for Green Bay, as improving pass protection and run blocking remains a priority.

What This Means for the Packers

With Smith as OC, the Packers now have: ✅ A more flexible offensive scheme that can adjust mid-game. ✅ Better integration of young talent into the system. ✅ Reduced workload for LaFleur, allowing for improved overall coaching efficiency. ✅ Stronger protection for Jordan Love, giving him more time to execute plays.

A New Chapter in Green Bay’s Offense

Smith’s arrival signals a shift toward a more adaptable, innovative offense—one that maximizes the strengths of Jordan Love, the young receiving corps, and a developing offensive line. Packers fans can expect more dynamic play-calling, creative formations, and an offense built for sustained success.

💚💛 With Frank Smith leading the offense, the Packers are set to take a big step forward in 2025!